Snapchat
History
- It started with students of Stanford University in
- These students wanted to develop a system for sending messages and pictures to friends without leaving a "digital footprint" behind.
- Originally Snapchat was called Picaboo, and it was first launched in July 2011 in Spiegel’s father’s living room on the Apple App Store.
- Picaboo was renamed Snapchat when the app was rebranded and added to the Google Play in 2012 for Android users.
- Snapchat is a social media that allows users to send brief photos and videos that can be set to 0-10 seconds of viewing time.
- Users can also video chat as well.
- They can also post something that can be viewed on their profile unlimited times for 24 hours(Story)
- Snapchat has provided quick and easy picture communication to multiple friends by use of picture messaging.
- It allows us to be creative with pictures
- Snapchat has around 30 million users that are active
- Around 60 million total installations of the app
- Snapchat to this day reportedly has 500 million snaps per day, from a vast variety of people all over the world.
- Mark Zuckerberg tried to acquire Snapchat for $1 billion in October 2013.
- Zuckerberg returned a month later with a $3 billion offer, which was again rebuffed.
- Around 26 percent of 18-29-year-old smartphone users report using Snapchat.
- Only 5 percent are among 30-49-year-old, 3 percent of 50-64 year-olds and 2 percent of 65 and older.